Does LinkedIn Automation Work?
That is a loaded question! The folks at LinkedIn say you shouldn't even be asking because it violates their terms of service.
There. I said it. Now let's dig into it.
At the root of the battle between LinkedIn and the tool makers is ownership of the data that is collected from members.
There have been many lawsuits over the years and it is still not resolved.
There are hundreds of LinkedIn automation tool makers so there is obviously significant demand. Demand would not exist if it didn't work at least a little. For many, in fact, it works very well.
So, why do so many LinkedIn "experts" publicly denounce automation?
- They make their living from LinkedIn and don't want to become a target. What they say in public and do in practice are often very different. Unfortunate, but its the world we live in.
- Public perception often unfairly equates automation with SPAM. Odd, since the entire tech. industry is based on the idea of automating tedious tasks.
- Automation does NOT equal SPAM. Sending people unsolicited junk that they have no interest in, is SPAM.
- People who don't know how to leverage LinkedIn or don't have time for the tedious grunt work, should learn or hire a reputable firm to do it for them
Otherwise, . . . they are simply the product (data) that LinkedIn and it's partners sell.
Unfortunately, there are many "bad actors" who deploy automation without any thought, strategy, or reasonable business objective in mind. They are the ones who create the noise and the perception that the majority of communications are SPAM.
So, how do you do it right?
There is no shortcut and no free lunch. You must know how LinkedIn works, how marketing works, and how automation works.
Conversation is the seed of opportunity!
But, with so much noise on social media, It's really difficult to find and get the attention of the people you want to talk to.
There are lots of places to get bits and pieces and "how to" guides for doing business on LinkedIn. Most of it is just click-bait and doesn't help you move the needle on things that matter.
Would your life be easier if you could find the people wo need and want what you have, start conversations, and communicate your value with a compelling story?
What if you could then get prospects to schedule appointments with you, . . all on autopilot?