What Can a Family Business Coach Do for You?

What is a Family Business Coach?

Family businesses are unique. You work with the same people you eat with, sleep with, and relate to in your personal life. 

How do you conduct a professional relationship in one setting and a familial one in another? It can be a delicate balance. 

A family business coach understands the issues in this balance. They can help you, and your partners/family members, compartmentalize these roles while blending them.

Like any coach, their main role is to open your, and your partners’, eyes to the things you don’t see from the inside.

What Can a Family Business Coach Do for You?

How a Family Business Coach Can Help You

In your family and in your business, issues arise. 

It’s important to do your best to avoid having business issues affect your relationships with family members.

You also want to avoid having home life issues affect your business relationships to the detriment of business results.

Your family business coach must be your trusted confidant for both sides of this. They can help you see ways to keep these issues from spilling over to where they don’t belong.

What Does Family Business Coaching Do?

As with all coaches, a family business coach only does one thing. That is to help you see what you can’t see from the inside. You’re looking at the trees – the coach will look at the forest and help you see that view.

Good coaches simply ask questions, listen to the answers, and suggest better ways for you to view certain things. Their role ends there; they don’t do anything for you except that. Of course, you’re likely to be resistant to taking a different view than has been your habit.  They’ll likely work with you at some length to help you see how to resolve whatever issues are troubling you. They’ll help you and your partners see how you could deal with something differently to improve the results of your family relationships and your business relationships and performance.

Benefits of Hiring a Family Business Coach

It’s very difficult for most people to avoid some carryover when you live and work with the same people.

Since it may be very hard for you and your partners to see how to avoid that, coaching can be a great help in your family and your family business.

I wish you the greatest success in your family life and in your business. I recommend you consider hiring a coach to help you smooth the way for both roles.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording. 

Let’s Talk!

Do you have a family business? Have you worked with a family business coach or considered one? I’d love to hear your story. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

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Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what they do to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

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