Let's see how it goes.
Here's the link to the video: https://youtu.be/tClb7m7t-P8
I am well aware that I'm nobody's idea of Stephen Spielberg (or even George Clooney) and the camera work is pretty shoddy (good help is SO hard to find) but I had fun doing it and I hope you enjoy watching it.
To quote Bette Davis, "Fasten your seatbelts; It's going to be a bumpy night."
Here's the basic message:
When a company is looking to raise capital, it can do so in 2 basic ways:
1. raise debt
2. raise equity
Yes, of course there are ways create structures where debt shares some features of equity by adding conversion features and warrants and stuff but this is the basic idea.
A lot depends on what the owners of the company are willing to give up but it also depends on the nature of the company and where it stands in terms of its past, present, and future.
So companies (actually their owners) should know what form of capital they want to raise and what audience they are trying to reach and why.
I had a client who was confused about this matter or maybe just didn't want to listen - that happens sometimes. The discussion in the video helped clarify things for him.
So grab some popcorn, sit back and watch this short opus and as always, I'd love to get you feedback on the video and I'm well aware that we're not winning any awards for cinematography.
Here's the link again: https://youtu.be/tClb7m7t-P8
Be good and be well,