Business Acceleration Platform
Don't let opportunity pass you by!
There are over 670 million active users on LinkedIn worldwide. Forty percent report that they check their account daily for new messages. They are all there for one reason and one reason only. . . to find or get found for opportunities. Yet, a very tiny fraction of LinkedIn members ever get any measurable benefit from it.
Why? Because building a successful business requires a lot more than signing up for a free social media account and waiting for orders to roll in. You must reach out, . . .to the right people, with the right message, at the right time. You must engage your target audience and make sure they know your unique selling position and perceive you as a credible resource when they are ready to buy.
Easy to say,. . . hard to do. The wheels of commerce do not turn without somebody selling something.
The clear majority of LinkedIn members don't get traction because they fail to identify and meaningfully engage their target market in sufficient numbers to have an impact on their bottom line. They create a profile and wait for business to come to them. In most cases their profile doesn’t appeal to their target market or accurately reflect their key value proposition. Then they wait, and wait, and wait,. . .until they finally give up, decide LinkedIn is worthless and move on to the next thing.
We help our clients overcome lack of knowledge, technical skills, marketing savvy, & time by creating and executing a very intentional "done for you" campaign strategy that delivers immediate and measurable results. Then we coach you on how to engage with your new connections for optimal results.
You will have direct, one-on-one access to Mike Harris, our founder, serial entrepreneur, and credible digital marketing resource who's career spans over thirty-five years helping large and small businesses leverage technology to compete and win in the global marketplace.
To work directly with Mike, you must be coach-able, committed to the process he teaches, creates, and executes on your behalf, and ready to take consistent action to grow your business.
Take the first step by completing a Campaign Strategy Survey. Your social media credentials are not required unless you decide to work with us.
Basic Service Process
We help you;
- Define Campaign objective - Schedule a phone appointment, meeting, attend an event, etc.
- Define your target audience - (description of your perfect client).
- Develop your value proposition - Why should people engage with you?
- Create your unique selling position - What differentiates you from your competition?
- Define calls to action - Multiple steps that lead to campaign objective.
- Optimize your LinkedIn profile to appeal to your ideal client by addressing their needs (not necessarily describing your product, service, or yourself).
- Make sure your LinkedIn profile and messaging resonates with your target audience and meets the regulatory requirements of your industry. This is particularly important for financial advisors, attorneys, CPAs, and medical professionals.
- Position you as a credible resource - Create, populate, and manage an exclusive, private discussion group on your behalf.
- Write the mission statement and rules that will keep your tribe focused on your value proposition.
- Craft compelling connection request, welcome and other messages designed to engage new connections, qualify them, move them into your discussion group, and schedule appointments.
- Create, Grow, and engage your Private LinkedIn Discussion Group - Gives you a platform to create value. Strengthens your position as a credible resource, gives you the authority to control group activity and initiate off-line conversations. Build your tribe!
- Deploy the six essential elements of persuasion - Reciprocity, Scarcity, Authority, Consistency, Likability, Consensus
- We setup search criteria in LinkedIn’s Sales Navigator to find the people that you are uniquely qualified to create exceptional value for.
- We send 60-90 targeted connection requests a day, depending on your needs. These are simply invitations to have a conversation.
- You get 10-20 laser targeted connections every day without lifting a finger!
- You will wind up with 300-600 new targeted connections (leads)/month, 15,000 within twenty-four months on average.
- Every connection will receive your custom welcome,three follow-up messages reinforcing your value proposition and/or engagement objective, and a request for a phone conversation.
- This is your opportunity not to pitch, but conduct a discovery interview designed to learn about that person and, if qualified, move the relationship needle toward a sales call.
- Our staff will respond promptly and courteously to expressions of thanks regarding the information we send them for you. They will also remove those who ask to be removed from the campaign.
- Our staff will send you a monthly data file. Included in the file will be a list of group members with email addresses and phone numbers so that you can follow-up with other other marketing automation or traditional campaigns.
- We will position you as a credible resource in your niche market by creating, nurturing, and managing your private discussion group. This gives you an opportunity to further qualify prospects and engage in whatever way is most appropriate for your business.
- CAMPAIGN ROCKET FUEL! 10X the speed of growing your private group. We use LinkedIn to identify your target audience and engage with 1,000 new prospects a day via email with an invitation to join your private LinkedIn group, then drive a high touch engagement campaign to your entire group with email, video email, handwritten notes, postcards, and gifts.
Full Funnel Marketing - New LinkedIn connections can also be automatically imported into your Webhooks/Zapier compliant CRM for lead and sales management, long-term drip marketing, text messaging, RVM (ringless voice mail) and video marketing.
You have the platform! We can build a complete, custom, end-to-end multi-channel marketing automation system specifically for your business and your target audience by adding your marketing assets and content.
- New LinkedIn connections can be automatically imported into your Webhooks/Zapier compliant CRM for lead and sales management, long-term drip marketing, text messaging, RVM (ringless voice mail) and video marketing.
- Our staff will publish your original articles/content on your behalf to position you as an industry expert.
- Our staff will post updates on your timeline to keep your audience engaged and your brand top of mind.
- We will create your group/company page, post group/company page content, and direct your audience to it.
- Our staff can handle all engagement for you including qualifying prospects and scheduling appointments.
You have the platform! We can build a complete, custom, end-to-end multi-channel marketing automation system specifically for your business and your target audience. You just show up ready to do business.
Wait, . . There's More
You will need a subscription to LinkedIn's premium account service called Sales Navigator. Our service leverages the Microsoft/LinkedIn data engine to find your ideal target audience and deliver your messaging. We can work without it, but it's like putting a governor on a Maserati. Its only $79/month and you can get it by clicking on the image below.
We are very proud of the service we provide and stand behind everything we do. We will do everything humanly possible to ensure your success. However, we do not close sales for you.
We introduce you to the people who are most likely to need your service or product, and teach you how to engage them effectively. It's up to you to convert conversations into new business.
Our LinkedIn account management service is a great value as is. We create substantially greater value than a full-time executive marketing assistant at a fraction of the cost.
However, if you want to squeeze even more value out of our service, we can handle the set-up and configuration of the automated export/import of your new LinkedIn connections to your CRM.
. . . and more!
We strongly recommend that all clients use an automated scheduling system and CRM to manage the volume of activity that we generate.
We suggest that you commit to at least a six-month campaign to maximize effectiveness. However, billing is month-to-month in advance with no long-term contract.
You don't have to use our CRM products, but we are authorized solution providers for vCita and Thryv if you are interested in a complete end-to end marketing and business automation system with a single source of support.
Ready to run your business in overdrive?